Case Study

Egan Maritime

Instagram Management
Facebook / META Project
Instagram Audit
LinkedIn Audit

Egan Maritime teamed up with MMM to fix their META accounts and develop a consistent message and feed across their social media platforms. MMM performed an audit for their LinkedIn and Instagram profiles with the goal of bringing all their different programs into one cohesive brand with a clean social media presence. While managing their Instagram account, we have assisted in increasing brand visibility, event awareness and registration, and overall creating a consistent brand for them on Instagram.

Objectives/Goals: 

  1. Consistency in messaging and information for their social media presence

  2. Build brand awareness - EMI is built of various facets and we were tasked with bringing these all together into one cohesive account and then strategically push them out there.

  3. Promote events and increase event attendance

  4. Cultivate new members and donors

  5. Clean up social media presence

  6. Develop a strategy to engage the public via social media

“Working with Marina and Claire was the best decision for our small organization. They created a sophisticated Instagram strategy that has resulted in an organic increase in followers and a significant increase in accounts reached. Their content is on-brand, accurate, and engaging. More importantly, they have brought a level of professionalism and consistency to all our digital media accounts. Every small nonprofit should consider working with Marina Morgan Marketing.”

— Carlisle Jensen, Egan Maritime

109.1%

increase in website clicks

9,578

average impressions per month.
(February — May)

9.09%

most recent engagement rate.
(3% increase in 1 quarter)

Marina was very responsive and informative. She assisted us with an ongoing social media account issue and navigated the META backchannels seamlessly.

— Carlisle Jensen, Egan Maritime