Case Study

DayBreak Nantucket

Paid Social Campaign
Email Marketing (Paid Campaign through other email publications)

True Island Digital, the parent company to DayBreak Nantucket, hired MMM to help reach DayBreak;s goal subscriber count through a Paid Social campaign and targeted emails. Within the first month, we reached their goal and used the second month to increase subscribership above their goal.
MMM also manages the email production for DayBreak Nantucket.

Objectives/Goals: 

  1. Build brand awareness for DayBreak Nantucket

  2. Surpass 10,000 email subscribers

DayBreak Paid Social Media Ad
DayBreak Paid Social Media Ad

“Working with Marina has been a true blessing, and I couldn't manage our businesses without her… Marina is always available and responds promptly. Her thoroughness in everything she does is incredible. One of my favorite aspects of working with her is how she often seeks clarification on my requests before responding, ensuring accuracy and efficiency.”

— Laura Burnett, Vice President of True Island Digital
(Parent company to DayBreak Nantucket, Nantucket About Town, 97.7 ACK-FM, and 89.5 Quahog Country)

122,830

Number of paid social ad impressions
(number of times ads were seen)

5,788%

Increase in subscribers from
July & August 2024 to
July & August 2023.

$0.19/$0.36

Average cost per click AND average cost per result

We not only met their total subscriber goal, but surpassed that number by a few hundred subscribers.