Nine Tips For Better Engagement
Do you take the time to ACTUALLY engage with your audience?
Let’s talk Outbound vs. Inbound Engagement
What is it? Why do we need it? And how will it help me?
Engagement is what makes or breaks your marketing, especially when it comes to social media. Whether you’re a small business focusing on your own account or a social media manager in charge of 20, you want people to be engaged and to make a connection with your brand. That is the purpose of engagement. It’s the social part of social media.
A few ways to engage on social media:
Respond to comments on your posts
Comment on and like feed posts (posts from accounts you follow that show up on your homefeed)
Go to various tags (location, hashtags, etc.) to find people in your audience and comment on and like their posts
Go through stories by followers, non-followers, on tags, etc.
Go through users that you already know are in your audience and connect with their followers
Go through other accounts with similar audiences to you and engage with their followers and similar accounts.
What is Outbound Engagement?
Outbound engagement is actively seeking out and directly engaging with your target audience and putting your brand into conversations they might not have been in otherwise. It’s a proactive way to connect with your audience.
Why is outbound social media engagement important?
You are able to form real relationships with your audience
You can build a community with the strong relationships you build
You will reach more of your target audience
This will help grow your follower list, reach, and engagement this way
On Instagram: Grow your audience, strengthen your brand, and add tangible value to your business.
What is Inbound Engagement?
Inbound engagement is focused on creating a valuable experience for your audience, while supplying them with meaningful moments, and giving them a reason to keep coming back to your brand.
In this advertising methodology, when you attract your audience to your brand by satisfying their emotions through valuable content and engagement, that leads to increased sales and an improved chance in customer/ client loyalty.
Why is inbound social media engagement important?
It encourages your audience to continue engaging with your brand
You can use it as an important channel for your customer service team
You are helping your audience by providing them all the information they need about your brand
You are showing those who choose to engage with you that you care
On Instagram: Grow your engagement, strengthen your brand, and build a strong community of loyal consumers.
Now let’s get into why you’re really here…
Nine Tips For Better Engagement:
Respond to all your comments, DMs, questions, story replies, etc.
Multi-channel engagement — Don’t just leave your engagement on social media. How can you take it offline or to other platforms?
Ask questions — What better way to get people to respond to you than asking questions? Make sure they’re relevant to what you’re
Be genuine — Fake doesn’t work. Simple as that. People can see right through it.
Keep track of details — Make a Google sheet, an Asana board, or whatever works best for you. Keep track of the different accounts you engage with, and important details; favorites, kids’ names, where they live, hobbies, etc. Whatever is relevant to your business / brand.
Know who youre talking to — Know your audience! This will always help you with your marketing. Know who you are talking to, what they want, and how you can best reach them.
Stay on brand — Make sure when you are engaging that you stay on brand? Talk like your business, not yourself. This is especially important if you are handling other client’s social media / marketing.
Create an engagement plan — spend x on inbound every day, spend x on outbound every day and add more here and there when you can.
Don’t rely on one type of engagement — you need to make time for both. Actively looking for your audience and passively responding to those who found you.
