As we step into 2025, marketing is evolving faster than ever. For small businesses, staying ahead means embracing new trends while staying true to what makes them unique. From video-focused content creation to hyper-local social media strategies, this year brings exciting opportunities for growth. Here’s what we’re watching—and how you can use these trends to connect with your audience, build your brand, and drive results.

The holidays can be a stressful time for everyone, especially if you're a small business owner. The tasks can seem overwhelming — running a business, managing social media, and preparing for Black Friday, Christmas, and Thanksgiving, all while still balancing personal life and enjoying time with your family and friends.

Last-minute ways to take advantage of Black Friday and Cyber Monday this holiday season, no matter what kind of business you have.